Explore our sustainably and timelessly designed clothing, available at our stores in Hanoi and proudly supported by GemAge since 2023.

The Story

Meet Dieu Giap, a talented designer based in Hanoi who is passionate about creating high-quality products in collaboration with makers in her hometown. Together, they strive to produce affordable, ethically-made, and environmentally-sustainable clothes and tote bags for everyday wear, using classic designs, cuts, and natural materials. By ensuring that the workers who make her products are paid fairly for doing what they love, Dieu Giap is dedicated to promoting a sustainable and equitable fashion industry. Her commitment to ethical production and timeless style is at the heart of GIAN DON, a brand that empowers you to look and feel your best, while also making a positive impact on the world.

“For designers like us who are more focused on creating and less familiar with management, GemAge is a lifesaver.”

Dieu GiapFounder of GIAN DON